Hi there.
I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.
Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.
“But by 2012, e-commerce will resume its pre-recessionary downward growth path because of the inevitable maturation of the online sales channel,” he said. “Still, there is plenty of energy driving e-commerce.”
Brand advocates spread the word online
Marketers trying to boost their earned media online are on the hunt for influencers, those customers who are ready and willing to spread the word to others about products and services. According to “The Influencer: A Consumer Voice with Legs,” a white paper from ICOM, a division of Epsilon Targeting, this key group of customers is most identifiable not by demographics but by behavior.
Influencers exist across age, gender and income breakdowns, and they do not interact with any particular media channel differently from the average user. The characteristic they share instead is the desire to talk to others about their experience with products and services.
Influencers were more likely than the general market to say others frequently took their advice and that it was fun to get people to try new products. They looked for new experiences, liked to know about new products first, and told their friends when they had problems with a brand.
Entertainment and utility are key
Consumer products marketers—including food, beverage, liquor, quick-service restaurant brands, household products, personal care, pet and apparel brands—have thrown their hats into the mobile app ring. For many marketers, apps are becoming a constituent part of an existing mobile marketing and media strategy.
“There are now numerous mobile apps that fill utilitarian needs, serving up informative tips and educational bits, plenty that offer pure entertainment and others that hover in between,” said eMarketer’s Tobi Elkin, author of the new report, “Mobile Apps and Consumer Products Brands.”
| Britain’s Top 25 Brands | |
|---|---|
| Rank | Brand |
| 1 | Coke |
| 2 | Warburtons |
| 3 | Walkers Crisps |
| 4 | Hovis |
| 5 | Cadbury Dairy Milk |
| 6 | Nescafe |
| 7 | Kingsmill |
| 8 | Andrex |
| 9 | Lucozade |
| 10 | Robinsons |
| 11 | Pepsi |
| 12 | McCains Chips & Potatoes |
| 13 | Tropicana |
| 14 | Whiskas Total |
| 15 | Muller Corner |
| 16 | Heinz Beanz |
| 17 | Lurpak |
| 18 | Danone Activia |
| 19 | Persil |
| 20 | Heinz Soup |
| 21 | Youngs Frozen Fish (Branded) |
| 22 | Pedigree Total |
| 23 | Flora |
| 24 | Felix Total |
| 25 | Cathedral City |
| Source: The Nielsen Company In this report, a brand is defined as any products sold under a brand name within a given category. The report covers grocery brands only and does not include personal care, OTC, alcohol or tobacco products. |
|
Britain’s most popular grocery brands saw another successful year despite significant economic challenges, according to the annual Britain’s 100 Biggest Brands report. Compiled by The Nielsen Company and published in trade magazine, The Grocer, the report ranks the 100 best selling grocery brands in Great Britain.
“The year was a tough one for the consumer and value for money became more important than ever before. What is apparent though is that shoppers have continued to buy trusted brands,” said Jake Shepherd, Marketing Director at Nielsen.
The Pepsi Refresh Project is a program dedicated to funding ideas that make the world a better place. Your ideas, decided by the public. This video teaches you the different ways you can get involved, either by submitting ideas to win a Pepsi Refresh Grant, or by voting or promoting ideas you want to see happen.
Find more ideas on the website: http://www.refresheverything.com/
Via @thebrandbuilder: Fantastic post on Location and "Malleable social graphs" RT @rabois: http://bit.ly/adIwan
Check out the YouTube Global Spot for more: http://youtube-global.blogspot.com/2010/03/new-video-page-adds-comments-highl...
The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.
The most helpful tools for career advancement were professional networks such as LinkedIn as well as best-practice communities, each named by about two-thirds of HR executives.
“HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals,” said Mike O'Toole, president at PJA Advertising + Marketing, in a statement. “They clearly identify social media channels as a way to increase their expertise and build their professional reputation.”
