Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

Email remains the top choice for marketing communications among all age groups.

I'm posting this talk in a none-political sense.
Just agree with the subject...
#womanworldday #March8

Guess who will win the Oscars this year ?

Social media has made it easier for companies to experiment with crowdsourcing and getting perspectives from consumers. And overall, social media still benefits CSR programs as more consumers use it to interact with companies online. According to the study, 38% of respondents said the primary value of social media to CSR programs is the opportunity to reach broad and diverse audiences. Additionally, 29% said the primary value of social media for CSR efforts is that it allows companies to connect with consumers in a low-cost way.

Where Facebook isn’t dominating
Country Alexa traffic rank Internet users
China Blocked 420,000,000
Iran 26 33,200,000
Japan 15 99,143,700
Belarus 11 4,436,800
Russia 10 59,700,000
Brazil 8 75,943,600
Kyrgyzstan 8 2,194,400
Latvia 8 1,503,400
Ukraine 8 15,300,000
Kazakhstan 7 5,300,000
Vietnam 7 24,269,083
Poland 6 22,450,600
Moldova 6 1,295,000

According to Google’s DoubleClick Ad Planner, Facebook has around 50% of the Internet users in countries where it is successful, for example in the US, UK, France, etc.

While flying back to the states from Toronto, I was curious to see how quickly airlines responded to tweets from consumers. I had seen numerous reports and articles about how the airline industry was utilizing Twitter as a customer service platform, but a part of me was not sure that all airlines were living up to the JetBlue hype.

When my flight from Toronto (via @AirCanada) was delayed I knew I would miss my connection in Chicago (via @UnitedAirlines). The ideal time to send some test tweets.

I tweeted both airlines with a typical message...kudos for Air Canada and a question / request for help towards @UnitedAirlines.

@AirCanada wrote back within the hour.

@UnitedAirlines never said a peep. Or a tweet.

While some airlines are using Twitter as an extension of their customer service efforts, others (@UnitedAirlines) are still not listening.