Hi there.
I'm Yael Rozencwajg.
I post here daily resources and tools about internet marketing, social media and digital advertising for entrepreneurs and small businesses.
Let's have a good conversation on www.yaelsworld.com where I'm trying to share some thoughts about the importance of social utility in our lives and why do we need to engage in conversation with each other.
“These audiences appreciate genuine efforts by marketers to understand them and communicate messages that resonate, which means more than including a demographically diverse cast in a mainstream television commercial or high-gloss magazine ad,” said Lisa E. Phillips, senior analyst at eMarketer. “Brands that ignore the multicultural audience will find themselves ignored by a powerful segment of the population.”
Help make the difference http://keepachildalive.org/
A 'Big Shift' from the 20th century, a time defined by hyper-consumption, to a 21st century age of Collaborative Consumption, is underway.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. collaborativeconsumption.com
It is the subject of a new book, What's Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers.
I'm on my way to read it, might be a best seller !
Learn how the concept of "a person and a message" drove Facebook's development of the new Messages. More details at http://blog.facebook.com/blog.php?post=452288242130
