Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses

“Boomers expect that technology will help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers,” said Ms. Phillips. “To fulfill these expectations, boomers are turning to social media, where they keep up their offline social connections and make new ones. Online marketing messages that help them build on their connections—and foster other online relationships—will get their interest.”

Do you have good strategies to attract more leads?
We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.

Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.

* 1,73 billion – Internet users worldwide (September 2009).
* 18% – Increase in Internet users since the previous year.
* 738,257,230 – Internet users in Asia.
* 418,029,796 – Internet users in Europe.
* 252,908,000 – Internet users in North America.
* 179,031,479 – Internet users in Latin America / Caribbean.
* 67,371,700 – Internet users in Africa.
* 57,425,046 – Internet users in the Middle East.
* 20,970,490 – Internet users in Oceania / Australia.

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement.