Yael Rozencwajg, CEO and founder of YOPPS|VELVET AREA communication group providing digital services and social marketing for major brands and global corporations.
This blog contains a selection of the latest news in innovative advertising campaigns from leading brands such as Google, Louis Vuitton, Intel, Adidas, Nokia and many more ... .
Yael will also post regularly few worldwide events around business development, several noticing results in search marketing, the importance of brand engagements in consumers' lives and some videos about marketing usability.
It's also a place for open conversations and new views of humanity, sharing points of view on the growth of online communities and the influences of social media in our lives.
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Yael can be reached via skype aka darealya, by email at darealya@gmail.com or follow her on
Twitter, Facebook and Linkedin
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The Interactive Media events begins on March 12th, Austin, Texas.
Get more infos on Mashable: http://mashable.com/2010/03/10/social-media-guide-sxsw-2010/.
Tomorrow happens there :)
Brilliant presentation from Helge Tennø.
No more middle men. A presentation on the future opportunities in media, turning threats into insights into opportunities.
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Social media marketing relies on sophisticated forms of word-of-mouth, a medium highly trusted by most consumers. But even social media users prefer face-to-face communication to give and receive information about products and services.
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Last night’s Academy Awards which saw “The Hurt Locker” prevail over 3D blockbuster Avatar for both best picture and best director reflected a growing trend of online Oscar chatter leading up to the awards. While “Avatar” dominated early buzz (and global box office), “The Hurt Locker” began to gain momentum throughout award season (Directors Guild, Golden Globes and more). “The Blind Side,” also nominated for best picture, began to gain Oscar buzz prior to the awards, driven mainly by best actress winner Sandra Bullock.
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The Oscar for the Best Animated Short film has been achieved by Nicolas Schmerkin. Nicolas Schmerkin won the Oscar for his flick Logorama.
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35% are tweeting
A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies, with Twitter a clear winner.
Fortune 500 firms increased adoption of public blogs from 16% in 2008 to 22% in 2009, according to the research. A plurality of these blogs belong to the 100 largest companies in the group, though smaller companies ranked 401 through 500 gained share from 10% to 18% of the total over the time period.
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First seen on http://www.affluentartist.com! Everyone has a Creative Beast - here are two ways you can let your beast out, right now!
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