Profile of Google+ Elements: Holds Promise but Remains Weak on Usage via @eMarketer
Despite unique features for users and marketers, and built-in name recognition, Google’s social network still struggling for relevance.
Changes that need to be made for Social Media efforts to be more effective #execs #smallbusinesses
A company’s social media presence also trickles down and influences purchase decisions. The majority of BRANDfog survey respondents (77%) are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles. And 94% said C-suite social media participation enhances a brand image.
Users and Marketers Warm to Niche Social Networks via @eMarketer
“Many internet users are turning…to social networks that offer a more focused experience than Facebook, even as that site positions itself as the social destination for sharing, curation and consumption of content,” said eMarketer’s Kimberly Maul, author of the new report, “Beyond Facebook and Twitter: Visually Focused Social Sites See Growing Interest.” “In the case of several popular or up-and-coming sites, this means giving users the ability to express themselves—and often to become tastemakers—using photos and other visually oriented material.”
A Mobile Love Story in Paris: How Multiple Devices will Drive Data Traffic in 2016 via @natachaqs
Claude, a man longing for love in the city of lights, uses multiple devices to connect to his work and social media apps. With four bars and a little serendipity, he may find romance, and contribute to the 10.8 Exabytes of mobile data traffic per month forecasted by 2016.
Advertisers Aren't Taking Advantage of Mobile #charts #report
As you can see in the chart above, money continues to be poured into traditional mediums like print, radio and TV, despite the fact that Web and mobile platforms appear to be far more engaging with highly trackable and measurable results.
[Infographic] A look into the future of Facebook 2012 - 2025
2012 - Facebook Search
2013 - Facebook Pay
2014 - Facebook Loyalty (1.1 billion users estimated)
2015 - Facebook Reward
2016 - Facebook Trade
2017 - Facebook Bank (2.5 billion users)
2018 - Facebook Co-op
2019 - Facebook Power
2020 - Facebook Health (3.6 billion users)
2021 - Facebook Fly
2022 - Facebook Learn
2023 - Facebook Government
2024 - Facebook Defense
2025 - Facebook Nation
Who gives a tweet? via @pingdom
New research from Carnegie Mellon University looked at tweets collected between December 2010 and January 2011 (yes, that old!). Only 36% of tweets were deemed "worth reading" by Twitter users, while they were ambivalent about 39% and 25% were not worth reading. Being boring was the most common answer for why tweets were not worth reading (82%).
http://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf
What is the value of a Facebook fan? by @mdial & @yopps
Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy.
